
ASUS
Good

Samsung
Pre-Release Hands-On
ASUS Zenfone 12 Ultra
Sleek matte glass back with ultra-narrow bezels and IP68 water resistance. The rare 3.5mm headphone jack is a welcome differentiator. However, the design is nearly identical to the Zenfone 11 Ultra, and the large 6.78-inch form factor disappointed fans of ASUS's formerly compact Zenfone line.
Samsung Galaxy S26
The S26 adopts more angular, Ultra-like corners for a unified family design. The Armor Aluminum frame and Gorilla Glass Victus 2 provide solid durability. At ~7.3mm and ~162g, it's pocketable and lightweight.
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ASUS Zenfone 12 Ultra
The 6.78-inch Samsung E6 AMOLED panel delivers 2,500 nits peak brightness with LTPO adaptive 1-120Hz (144Hz for gaming). Vivid colors and excellent outdoor readability are let down by FHD+ resolution at a price where competitors offer QHD+, and poor minimum brightness.
Samsung Galaxy S26
The 6.3-inch FHD+ Dynamic AMOLED 2X display with 1-120Hz adaptive refresh rate carries over from the S25. It remains a sharp, vibrant panel for its compact size. No Privacy Display — that's Ultra-only.