
Apple
Biggest non-Pro iPhone yet — best battery of the iPhone 15 family

Vivo
The video and zoom monster
iPhone 15 Plus
iPhone 15 Plus
iPhone 15 Plus
Same camera hardware as the iPhone 15: 48MP main with 2x lossless sensor crop + 12MP ultrawide + 12MP TrueDepth selfie. No real telephoto. Excellent for casual photography.
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Vivo X300 Ultra
Vivo X300 Ultra
Vivo X300 Ultra
The reason the X300 Ultra exists: a near-1-inch 200MP 35mm main (Sony Lytia 901), a 200MP 85mm periscope, and the best ultrawide sensor on the market, tuned with Zeiss. Reviewers near-universally rate it the best-equipped camera phone of 2026 — with two important caveats: the 35mm default is divisive, and on raw image quality it's only marginally ahead of the cheaper X300 Pro.
iPhone 15 Plus
$899 starting (128GB base) — $100 over the iPhone 15 for the bigger screen + better battery. At $600-750 used in 2026 it's the best non-Pro big-screen iPhone, but the Apple Intelligence exclusion increasingly hurts its long-term value.
Vivo X300 Ultra
This is a deliberately niche, camera-first flagship: roughly €1,175 in China for 512GB, around £1,399 globally for the phone, and close to €2,600 for the full kit. For the people it's aimed at it draws some of the strongest praise of any 2026 phone; for everyone else, a cheaper X300 Pro or the Oppo Find X9 Ultra may make more sense.