
Apple
Smaller, lighter Pro — same A17 + USB-C 3.0, no 5x periscope

Vivo
The video and zoom monster
iPhone 15 Pro
iPhone 15 Pro
iPhone 15 Pro
48MP main + 12MP ultrawide + 12MP 3x telephoto + 12MP TrueDepth front. The notable miss vs the Pro Max is no 5x Tetraprism periscope — the Pro is stuck at 3x optical, the first time Apple meaningfully gated zoom by phone size.
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Vivo X300 Ultra
Vivo X300 Ultra
Vivo X300 Ultra
The reason the X300 Ultra exists: a near-1-inch 200MP 35mm main (Sony Lytia 901), a 200MP 85mm periscope, and the best ultrawide sensor on the market, tuned with Zeiss. Reviewers near-universally rate it the best-equipped camera phone of 2026 — with two important caveats: the 35mm default is divisive, and on raw image quality it's only marginally ahead of the cheaper X300 Pro.
iPhone 15 Pro
Same A17 Pro 3nm chip with hardware ray tracing, 8GB RAM and NVMe storage as the Pro Max. Apple Intelligence on iOS 18+ requires this chip. Launch overheating issues real but largely fixed via iOS 17.0.3.
Vivo X300 Ultra
Snapdragon 8 Elite Gen 5 plus Vivo's custom imaging silicon delivers flagship benchmark numbers and strong gaming, but the camera-heavy hardware runs hot — sustained stress tests show roughly 60–65% stability and the camera app warms it up fast.
iPhone 15 Pro
$999 starting (128GB base) — the value pick of the iPhone Pro line if you don't need the 5x periscope. Now $600-800 used with 6+ years of iOS updates remaining. The rare compact iPhone flagship.
Vivo X300 Ultra
This is a deliberately niche, camera-first flagship: roughly €1,175 in China for 512GB, around £1,399 globally for the phone, and close to €2,600 for the full kit. For the people it's aimed at it draws some of the strongest praise of any 2026 phone; for everyone else, a cheaper X300 Pro or the Oppo Find X9 Ultra may make more sense.