
Apple
Battery king, best iPhone, incremental

Vivo
The video and zoom monster
iPhone 16 Pro Max
iPhone 16 Pro Max
iPhone 16 Pro Max
A 6.9-inch LTPO OLED with 120Hz ProMotion and ~2,000-nit peak — bigger and excellent, though later models pushed brightness much higher.
Vivo X300 Ultra
A 6.82-inch 144Hz LTPO AMOLED, now flat rather than quad-curved. Lab measurements put real brightness near 1,900 nits in auto and ~3,300 nits on a small window — among the best panels on any phone — and reviewers single out content consumption and clarity as standouts.
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Vivo X300 Ultra
Vivo X300 Ultra
iPhone 16 Pro Max
The headline strength: a ~4,685mAh battery delivering the best flagship endurance reviewers had measured — undercut by slow charging.
Vivo X300 Ultra
Vivo grew the silicon-carbon cell 10% to 6,600mAh while keeping the body the same size. Real-world endurance is strong — ~16h active-use score, ~7h heavy screen-on, 13–14 hour days with charge to spare — and 100W wired refills it in under an hour, with 40W wireless.
iPhone 16 Pro Max
At $1,199 (128GB) it's the best iPhone of its year and ages superbly, but it's an incremental upgrade with stingy base storage.
Vivo X300 Ultra
This is a deliberately niche, camera-first flagship: roughly €1,175 in China for 512GB, around £1,399 globally for the phone, and close to €2,600 for the full kit. For the people it's aimed at it draws some of the strongest praise of any 2026 phone; for everyone else, a cheaper X300 Pro or the Oppo Find X9 Ultra may make more sense.