
Apple
Excellent Pro, premium hard to justify

Vivo
The video and zoom monster
iPhone 16 Pro
iPhone 16 Pro
iPhone 16 Pro
A 6.3-inch Super Retina XDR OLED with 120Hz ProMotion, 2,000-nit peak and an exceptionally low 1.1-nit minimum — bigger than the 15 Pro's.
Vivo X300 Ultra
A 6.82-inch 144Hz LTPO AMOLED, now flat rather than quad-curved. Lab measurements put real brightness near 1,900 nits in auto and ~3,300 nits on a small window — among the best panels on any phone — and reviewers single out content consumption and clarity as standouts.
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Vivo X300 Ultra
Vivo X300 Ultra
iPhone 16 Pro
A 3,582mAh battery (~10% bigger than the 15 Pro) with solid all-day life for most — but ~2 hours less than the Pro Max, slow charging, and a vocal minority reporting poor longevity.
Vivo X300 Ultra
Vivo grew the silicon-carbon cell 10% to 6,600mAh while keeping the body the same size. Real-world endurance is strong — ~16h active-use score, ~7h heavy screen-on, 13–14 hour days with charge to spare — and 100W wired refills it in under an hour, with 40W wireless.
iPhone 16 Pro
At $999 (128GB) it's a great Pro that ages superbly, but the incremental nature and excellent base iPhone 16 complicate the value case.
Vivo X300 Ultra
This is a deliberately niche, camera-first flagship: roughly €1,175 in China for 512GB, around £1,399 globally for the phone, and close to €2,600 for the full kit. For the people it's aimed at it draws some of the strongest praise of any 2026 phone; for everyone else, a cheaper X300 Pro or the Oppo Find X9 Ultra may make more sense.