
Apple
Best iPhone for most people

Vivo
The video and zoom monster
iPhone 16
iPhone 16
iPhone 16
A 6.1-inch Super Retina XDR OLED that's bright (2,000 nits) and dims to 1 nit — but remains stuck at 60Hz, the phone's single biggest criticism.
Vivo X300 Ultra
A 6.82-inch 144Hz LTPO AMOLED, now flat rather than quad-curved. Lab measurements put real brightness near 1,900 nits in auto and ~3,300 nits on a small window — among the best panels on any phone — and reviewers single out content consumption and clarity as standouts.
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Vivo X300 Ultra
Vivo X300 Ultra
iPhone 16
The A18 with 8GB RAM — the same RAM as the Pro this generation — is fast and a massive leap for anyone upgrading from an older iPhone.
Vivo X300 Ultra
Snapdragon 8 Elite Gen 5 plus Vivo's custom imaging silicon delivers flagship benchmark numbers and strong gaming, but the camera-heavy hardware runs hot — sustained stress tests show roughly 60–65% stability and the camera app warms it up fast.
iPhone 16
Improved over the iPhone 15 with all-day life for most; charging is slow, with Qi2/MagSafe up to 25W on a 30W brick.
Vivo X300 Ultra
Vivo grew the silicon-carbon cell 10% to 6,600mAh while keeping the body the same size. Real-world endurance is strong — ~16h active-use score, ~7h heavy screen-on, 13–14 hour days with charge to spare — and 100W wired refills it in under an hour, with 40W wireless.
iPhone 16
At $799 (128GB) it's the best mainstream iPhone for most people, held back mainly by the 60Hz screen and an iterative spec sheet.
Vivo X300 Ultra
This is a deliberately niche, camera-first flagship: roughly €1,175 in China for 512GB, around £1,399 globally for the phone, and close to €2,600 for the full kit. For the people it's aimed at it draws some of the strongest praise of any 2026 phone; for everyone else, a cheaper X300 Pro or the Oppo Find X9 Ultra may make more sense.