Battery life is the single biggest improvement and the highlight of the phone — Wired hit nearly 7 hours screen-on time, Notebookcheck says it 'sets new high scores,' Engadget got two-day endurance on the Pro Max, and Reddit users routinely report 10+ hours SoT.
The new laser-welded vapor chamber and aluminum unibody finally fix the heat-throttling that defined the iPhone 15/16 Pro — Digital Trends measured a 35-50% stability gain on 3DMark, Wired saw stutter-free Assassin's Creed Mirage gameplay, and 9to5Mac confirms the heat is spread across the back rather than concentrated in one spot.
The new 48MP / 4x / 8x telephoto camera is a genuine generational leap and brings Apple's zoom flexibility on par with Android rivals for the first time — praised by The Verge, Wired, Engadget, 9to5Mac, Trusted Reviews and Mrwhosetheboss.
A19 Pro performance with 12GB of RAM is the fastest in any phone and crushes every Android flagship in benchmarks — Wired says it 'blew everything else out of the water,' Trusted Reviews measured Geekbench multi-core 9,994, and Phone Arena calls it a 'big leap forward.'
Pros & Cons
iPhone 17 Pro
Pros
Battery life is the single biggest improvement and the highlight of the phone — Wired hit nearly 7 hours screen-on time, Notebookcheck says it 'sets new high scores,' Engadget got two-day endurance on the Pro Max, and Reddit users routinely report 10+ hours SoT.
The new laser-welded vapor chamber and aluminum unibody finally fix the heat-throttling that defined the iPhone 15/16 Pro — Digital Trends measured a 35-50% stability gain on 3DMark, Wired saw stutter-free Assassin's Creed Mirage gameplay, and 9to5Mac confirms the heat is spread across the back rather than concentrated in one spot.
The new 48MP / 4x / 8x telephoto camera is a genuine generational leap and brings Apple's zoom flexibility on par with Android rivals for the first time — praised by The Verge, Wired, Engadget, 9to5Mac, Trusted Reviews and Mrwhosetheboss.
A19 Pro performance with 12GB of RAM is the fastest in any phone and crushes every Android flagship in benchmarks — Wired says it 'blew everything else out of the water,' Trusted Reviews measured Geekbench multi-core 9,994, and Phone Arena calls it a 'big leap forward.'
Detailed Comparison
Display
iPhone 17 Pro
The 6.3-inch Super Retina XDR OLED with ProMotion 1-120Hz LTPO panel is essentially unchanged from the iPhone 16 Pro in resolution, but Apple has bumped peak outdoor brightness to 3,000 nits and added an improved anti-reflective coating. Almost every reviewer praises the screen, though the awkward complication is that the same 6.3-inch ProMotion panel is now also on the $799 iPhone 17 — eroding one of the Pro's traditional differentiators.
The displays get super bright for easy viewing in sunny conditions, and the Pro models recharge fairly quickly with the right adapter.
Outdoor brightness now reaches 3,000 nits with reduced glare and higher contrast — using the phone for navigation outdoors or in a well-lit train is noticeably more comfortable.
The base iPhone 17 now uses the same 6.3-inch ProMotion display as the iPhone 17 Pro — a huge upgrade for the entry-level model that erodes one of the Pro's traditional differentiators.
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The 18MP square-sensor Center Stage selfie camera is the standout software/hardware innovation of the year — Engadget calls it 'a stroke of genius,' Wired wants 'every phone maker to copy it in the next year,' Digital Trends and Trusted Reviews both highlight the auto-rotate for group selfies as genuinely useful.
Charging is meaningfully faster than any prior iPhone — 0-50% in roughly 20 minutes with a 40W adapter (verified by Trusted Reviews, Engadget and Digital Trends), with 25W MagSafe/Qi2 wireless filling in at the same speed.
Video recording — particularly stabilization, low-light, ProRes/Apple Log 2 and Dual Capture — is unmatched on any smartphone, confirmed by Wired in head-to-head with Pixel 10 Pro and TechCrunch (which says it will 'make the vlogging camera obsolete').
Deal Breakers
Aluminum is genuinely more scratch-prone than the titanium it replaced — Mashable documented 'scratchgate' with anodization chipping at the Camera Plateau edges, Wired confirms scratches even on review units, and r/iphone has multiple threads of owners reporting finish wear within days of unboxing.
Apple Intelligence remains a footnote two years in — Trusted Reviews calls it 'merely a footnote,' The Verge's pro list includes 'What's up with Siri?' as a Bad, and r/apple commenters openly speculate Apple may abandon it as a primary marketing pitch.
The new Camera Plateau two-tone design is the most polarizing iPhone design in years — Ars Technica calls it 'lumpy,' 9to5Mac says it's a 'step backwards as a look, don't touch design,' and r/gadgets headlines call it 'the most un-Jony Ive iPhone ever.'
It's heavier and chunkier than the iPhone 16 Pro — 206g vs 199g on the Pro, 233g vs 227g on the Pro Max, with Wired saying the phones 'feel like bricks compared to the iPhone Air' and multiple Reddit users complaining they need a case for grip.
At $1,099 the value math is harder than ever because the regular iPhone 17 ($799) now shares the same 6.3-inch ProMotion display, Center Stage selfie camera, A19 chip, 256GB base storage and 3,000-nit brightness — The Verge, Engadget, Pocket-lint and Reddit's r/gadgets all argue most people should get the base iPhone 17 instead.
Vivo X300 Ultra
What Reviewers Agree On
The camera system — twin ~1-inch 200MP main and 200MP 85mm periscope plus a large ultrawide — is the best-equipped on any 2026 phone and the entire reason the device exists.
Video is class-leading: 4K 120fps 10-bit Log with Dolby Vision recorded on-device (no SSD), 8K30 across the rear cameras, and 4K 60fps on every lens including the selfie.
Battery life is genuinely strong — roughly 16 hours active-use score, ~7h heavy screen-on time, and 13–14 hour days with charge to spare, on the 6,600mAh cell.
The Zeiss 200mm/400mm telephoto extenders deliver real, usable optical reach (8.7x and 17.4x) with surprisingly good handheld stabilisation.
100W wired charging refills the big battery in roughly 46–50 minutes, with 40W wireless on top.
The 6.82-inch 144Hz LTPO AMOLED is among the best displays available, hitting ~1,900 nits in auto and ~3,300 nits peak.
Deal Breakers
The 35mm (~1.5x) default main focal length is polarising — many reviewers find it too tight/zoomed versus the usual 24mm.
It heats up quickly under sustained camera or gaming load and throttles to roughly 60–65% stability in prolonged stress tests.
The full experience needs the expensive Photography Kit — the global bundle approaches €2,600 and the 200mm lens isn't in every box.
Notebookcheck found it 'hardly better than the X300 Pro in camera performance despite top-notch hardware', and Linus preferred Oppo's less over-sharpened processing.
It launched in China first with a rocky early software state (fixed via updates), and global availability/pricing is limited and steep.
The 18MP square-sensor Center Stage selfie camera is the standout software/hardware innovation of the year — Engadget calls it 'a stroke of genius,' Wired wants 'every phone maker to copy it in the next year,' Digital Trends and Trusted Reviews both highlight the auto-rotate for group selfies as genuinely useful.
Charging is meaningfully faster than any prior iPhone — 0-50% in roughly 20 minutes with a 40W adapter (verified by Trusted Reviews, Engadget and Digital Trends), with 25W MagSafe/Qi2 wireless filling in at the same speed.
Video recording — particularly stabilization, low-light, ProRes/Apple Log 2 and Dual Capture — is unmatched on any smartphone, confirmed by Wired in head-to-head with Pixel 10 Pro and TechCrunch (which says it will 'make the vlogging camera obsolete').
Cons
Aluminum is genuinely more scratch-prone than the titanium it replaced — Mashable documented 'scratchgate' with anodization chipping at the Camera Plateau edges, Wired confirms scratches even on review units, and r/iphone has multiple threads of owners reporting finish wear within days of unboxing.
Apple Intelligence remains a footnote two years in — Trusted Reviews calls it 'merely a footnote,' The Verge's pro list includes 'What's up with Siri?' as a Bad, and r/apple commenters openly speculate Apple may abandon it as a primary marketing pitch.
The new Camera Plateau two-tone design is the most polarizing iPhone design in years — Ars Technica calls it 'lumpy,' 9to5Mac says it's a 'step backwards as a look, don't touch design,' and r/gadgets headlines call it 'the most un-Jony Ive iPhone ever.'
It's heavier and chunkier than the iPhone 16 Pro — 206g vs 199g on the Pro, 233g vs 227g on the Pro Max, with Wired saying the phones 'feel like bricks compared to the iPhone Air' and multiple Reddit users complaining they need a case for grip.
At $1,099 the value math is harder than ever because the regular iPhone 17 ($799) now shares the same 6.3-inch ProMotion display, Center Stage selfie camera, A19 chip, 256GB base storage and 3,000-nit brightness — The Verge, Engadget, Pocket-lint and Reddit's r/gadgets all argue most people should get the base iPhone 17 instead.
Vivo X300 Ultra
Pros
The camera system — twin ~1-inch 200MP main and 200MP 85mm periscope plus a large ultrawide — is the best-equipped on any 2026 phone and the entire reason the device exists.
Video is class-leading: 4K 120fps 10-bit Log with Dolby Vision recorded on-device (no SSD), 8K30 across the rear cameras, and 4K 60fps on every lens including the selfie.
Battery life is genuinely strong — roughly 16 hours active-use score, ~7h heavy screen-on time, and 13–14 hour days with charge to spare, on the 6,600mAh cell.
The Zeiss 200mm/400mm telephoto extenders deliver real, usable optical reach (8.7x and 17.4x) with surprisingly good handheld stabilisation.
100W wired charging refills the big battery in roughly 46–50 minutes, with 40W wireless on top.
The 6.82-inch 144Hz LTPO AMOLED is among the best displays available, hitting ~1,900 nits in auto and ~3,300 nits peak.
Cons
The 35mm (~1.5x) default main focal length is polarising — many reviewers find it too tight/zoomed versus the usual 24mm.
It heats up quickly under sustained camera or gaming load and throttles to roughly 60–65% stability in prolonged stress tests.
The full experience needs the expensive Photography Kit — the global bundle approaches €2,600 and the 200mm lens isn't in every box.
Notebookcheck found it 'hardly better than the X300 Pro in camera performance despite top-notch hardware', and Linus preferred Oppo's less over-sharpened processing.
It launched in China first with a rocky early software state (fixed via updates), and global availability/pricing is limited and steep.
Apple has improved the anti-reflection treatment, though in real-world use it's been hard to determine what's changed compared to the iPhone 16 Pro's panel.
Apple's Ceramic Shield 2 has held up well against scratches during a month of pocket abuse without a case — fared much better than every iPhone the reviewer has owned in the past six years.
The 6.3-inch screen size is divisive — long-time Plus and Pro Max owners coming down to the smaller Pro find it 'feels like a toy' even though the display itself is excellent.
Vivo X300 Ultra
A 6.82-inch 144Hz LTPO AMOLED, now flat rather than quad-curved. Lab measurements put real brightness near 1,900 nits in auto and ~3,300 nits on a small window — among the best panels on any phone — and reviewers single out content consumption and clarity as standouts.
We measured a maximum of over 1,900 nits in auto-brightness mode and over 3,300 nits when lighting up a smaller portion of the screen.
Consuming content, scrolling the web, pixel-peeping and zooming in on text — it doesn't get any clearer, or with the 144Hz any smoother, than the display on the X300 Ultra.
It delivers an excellent max brightness of around 1,935 nits with a 75% white pattern and a peak of 3,328 nits with a 10% pattern.
Vivo has gone with a flat display this time, a clear shift from the quad-curved style of the X200 Ultra.
It's a 6.82-inch AMOLED with a claimed 4,500-nit HDR peak that can reach that figure in a one-person window watching HDR content; PWM sits around 3.5% at max brightness, better for flicker-sensitive users.
An absolutely stunning display with terrific, bass-heavy stereo speakers to match.
Performance
iPhone 17 Pro
The A19 Pro with 6-core CPU, 6-core GPU and 12GB of RAM (up from 8GB on the iPhone 16 Pro) is meaningfully faster than its predecessor and benchmarks ahead of every Android flagship. The big news, though, is the laser-welded vapor chamber cooling system, which finally fixes the iPhone 15/16 Pro's notorious thermal throttling. Sustained gaming performance, ProRes video recording and image generation are all noticeably better.
The benchmark scores blew everything else out of the water — Apple's A19 Pro with 12GB of RAM and the vapor chamber make these the most powerful smartphones around.
Geekbench multi-core hits 9,994 and 3DMark Wild Life lands at 5,400 — confirming the A19 Pro's ~14% CPU and ~40% GPU lead over the iPhone 16 Pro.
Playing Assassin's Creed Mirage at max settings was significantly smoother on the iPhone 17 Pro than on the iPhone 16 Pro last year, with stable frame rates and rarely any stutters.
The vapor chamber isn't just marketing — the iPhone 17 Pro ran significantly cooler than the iPhone 16 Pro in all testing, with heat spread evenly across the back rather than concentrated in one hot spot.
On 3DMark stress tests the iPhone 17 Pro delivered 35-40% better stability than the iPhone 16 Pro and 45-50% better on ray-traced workloads, with the phone never crossing 100°F in 40-60 minutes of gaming.
12GB of RAM is a real improvement — apps stay in memory longer, with Reminders retaining its state across three different grocery stores after using Apple Maps and other apps in between.
Image Playground and Genmoji generation are notably faster on the iPhone 17 Pro than on the iPhone 16 Pro, thanks to the neural accelerators in the A19 Pro's 6-core GPU.
The new A19 Pro is a big leap forward, much bigger than your typical yearly upgrade, and 12GB of RAM makes the device feel more future-proof for the next four to five years.
Apple suddenly couldn't stop talking about thermal performance — they ditched titanium and completely redesigned the phone to fit a vapor chamber inside, but didn't show a single feature that needs it.
Vivo X300 Ultra
Snapdragon 8 Elite Gen 5 plus Vivo's custom imaging silicon delivers flagship benchmark numbers and strong gaming, but the camera-heavy hardware runs hot — sustained stress tests show roughly 60–65% stability and the camera app warms it up fast.
At the heart is Qualcomm's current flagship Snapdragon 8 Elite Gen 5, supplemented by Vivo's custom VS1 and V3-Plus imaging chips.
It boots in 16 seconds (vs 21s for the S26 Ultra and 19s for the iPhone 17 Pro Max) and posts an AnTuTu score over 3,800,000, stronger than Samsung.
In a prolonged stress test it throttled CPU performance to about 60% of peak — in line with other high-powered flagships — and 3DMark stability landed around 63–66%.
It gets a bit hot after 30–40 minutes of gaming, but with no throttling even past an hour and never uncomfortable to hold; boost mode at max graphics gives around 4 hours of Wuthering Waves on a full charge.
Native 120fps gaming with smooth/very-high graphics in many titles, with temperature barely crossing 35°C and power draw around 4W in battle-royale modes.
Battery & Charging
iPhone 17 Pro
The single biggest selling point. The 3,998 mAh battery on the Pro and ~4,823 mAh on the Pro Max (5,088 mAh in eSIM-only markets) deliver Apple's biggest single-generation battery jump in years — Apple claims 33h video on the Pro and 39h on the Pro Max, and real-world reviewers consistently report two-day endurance on the Max and comfortable single-day endurance on the Pro. Wired charging via the new 40W Dynamic Power Adapter hits 50% in 20 minutes (verified), and MagSafe/Qi2 wireless tops out at 25W.
I haven't worried about battery life on either phone — hit nearly 7 hours of screen-on time on the iPhone 17 Pro with 30 percent left, and over 5 hours on the Pro Max with 55 percent remaining.
The Apple smartphone sets new high scores for battery runtimes — 'fabulous battery life' is one of the headline pros in the verdict.
The Pro Max made it to the end of Saturday before dropping to 20 percent after being charged on Thursday morning — two full days of use is genuinely achievable on the larger model.
Charging hits 51% in 20 minutes with a 40W plug (matching Apple's claim) and a full charge takes 80 minutes — about 25 minutes faster than the iPhone Air.
MagSafe wireless charging now hits 25W (with a 30W adapter), and Qi2 is officially supported — 0-50% in 30 minutes wirelessly.
Could confidently leave home without a power bank and still return with 15-20 percent juice left after hours of music streaming — battery anxiety on a smaller iPhone is finally cured.
On r/apple owners report ~10 hours of screen-on time per charge and the phone stays 'ice cold' — battery is the most-praised aspect of the iPhone 17 Pro in user threads.
iPhone 13 Pro Max and 15 Pro Max upgraders on r/apple report battery feeling 'exaggerated' or even slightly worse than their old phone — likely tied to iOS 26 overhead or AI features.
Vivo X300 Ultra
Vivo grew the silicon-carbon cell 10% to 6,600mAh while keeping the body the same size. Real-world endurance is strong — ~16h active-use score, ~7h heavy screen-on, 13–14 hour days with charge to spare — and 100W wired refills it in under an hour, with 40W wireless.
Vivo increased the battery by 10% to 6,600mAh despite the phone being practically the same size on paper.
In our battery test it earned an active-use score of almost 16 hours; 100W charging took it 0–66% in 30 minutes and a full charge in 46 minutes, plus 40W wireless. A charger is in the box except in Europe.
On the China version I'm finishing entire 13–14 hour days with 25–30% left; the global version keeps the 6,600mAh cell so battery life should comfortably last 12–13 hours of heavy use.
Getting nearly 7 hours of screen-on time with very heavy usage from the 6,600mAh silicon-carbon unit, with 100W wired and 40W wireless charging support.
After a 4-hour heavy-usage simulation the phone still had ~45% battery left, which is solid by today's standards, and 100W wired charging takes about 45 minutes to full.
Value & Verdict
iPhone 17 Pro
The iPhone 17 Pro starts at $1,099 (a $100 increase from the iPhone 16 Pro) for 256GB; the Pro Max starts at $1,199. Reviewers near-universally consider it Apple's best iPhone ever in raw capability — but the value calculus is unusually complicated this year because the regular iPhone 17 ($799) now shares the same 6.3-inch ProMotion display, A19 chip, Center Stage selfie camera, 256GB base storage and 3,000-nit brightness for $300 less. Almost every publication recommends the base iPhone 17 for 'most people' and reserves the Pro for video creators, enthusiasts upgrading from iPhone 14 or older, and zoom-camera buyers.
The iPhone 17 Pro is for people who really want more camera options, even longer battery life, slightly faster charging — most people should buy the regular iPhone 17 instead.
The iPhone 17 Pro and Pro Max are a significant update and the most exciting iPhone generation in a very long time.
This isn't the biggest upgrade, but the iPhone Air taking the 'flashiest' crown has let the iPhone 17 Pro sacrifice some of its looks for a more practical device that's easy to recommend.
Enthusiasts who care about benchmarks, performance and cooling should buy the iPhone 17 Pro — the new processor is a big leap forward and 12GB of RAM makes it more future-proof.
iPhone 15 owners and newer don't need to upgrade — better heat management, better battery life and improved cameras are great but mainly meaningful coming from iPhone 14 or older.
The base iPhone 17 has maybe 80-90% of the features of the Pro model, and for most people 100% of the features that matter — best value iPhone Apple has released in years.
The iPhone 17 Pro feels a lot like the Apple Watch Ultra — proudly industrialized, function over form, made for actual 'pros' rather than the general iPhone audience.
Per IDC and Counterpoint data, the iPhone 17 line set a Q1 2026 sales record, with the regular iPhone 17 and iPhone 17 Pro Max ranking as two of the world's best-selling smartphones — Apple's pricing strategy of holding the Pro at $1,099 is clearly working.
iPhone 17 Pro demand broke records with the longest wait times since the iPhone 11 — Apple is clearly delivering a phone people want, even if reviewers wish more of them just bought the base iPhone 17 instead.
Coming from a Pixel 8 Pro after two months, the iPhone 17 Pro's battery alone is worth the switch — 'it's very unusual for me to finish a day now with less than 50% on my iPhone whereas my Pixel 8 Pro would need charging at least once during the day.'
Vivo X300 Ultra
This is a deliberately niche, camera-first flagship: roughly €1,175 in China for 512GB, around £1,399 globally for the phone, and close to €2,600 for the full kit. For the people it's aimed at it draws some of the strongest praise of any 2026 phone; for everyone else, a cheaper X300 Pro or the Oppo Find X9 Ultra may make more sense.
Last year's X200 Ultra was, in my opinion, one of the best smartphones of 2025 — and this is the best smartphone I've ever used, with the best camera application I've ever used, provided with zero script from Vivo.
The cameras are nothing short of amazing — this is the best Android camera phone, with image quality better than anything from Samsung.
The versatility here is just ridiculous — more like a phone in a camera than the other way around, a camera system built from the sum of its many parts.
If you accept the 35mm main, are willing to tolerate AI processing in some scenes, and don't mind the front-camera stabilisation limits, this Vivo is an excellent choice.
Under sustained camera/imaging load the front reached ~46.8°C and the back ~45.2°C, and around 47°C the refresh rate drops slightly though not all the way to 60Hz.
In a head-to-head charge race against the Oppo Find X9 Ultra (80W), the Vivo on 100W finished first at 50 minutes 20 seconds to the Oppo's 52:39.
To buy the global version you'd need to spend at least €2,600 since it's currently impossible to get the phone without the additional kit — recommended for those who love mobile photography and creative features.
If you're a fan of Vivo's camera/colour science but want a bigger global battery for less money, the X300 Pro is the device to go for — the Ultra is the specialist pick.
