
ASUS
Good

Apple
Excellent
ASUS Zenfone 12 Ultra
Sleek matte glass back with ultra-narrow bezels and IP68 water resistance. The rare 3.5mm headphone jack is a welcome differentiator. However, the design is nearly identical to the Zenfone 11 Ultra, and the large 6.78-inch form factor disappointed fans of ASUS's formerly compact Zenfone line.
iPhone 16 Pro
The iPhone 16 Pro features a refined titanium design with thinner bezels and a slightly larger 6.3-inch display. The new Camera Control button adds tactile interaction. Reviewers unanimously praise the premium feel and craftsmanship.
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ASUS Zenfone 12 Ultra
The 6.78-inch Samsung E6 AMOLED panel delivers 2,500 nits peak brightness with LTPO adaptive 1-120Hz (144Hz for gaming). Vivid colors and excellent outdoor readability are let down by FHD+ resolution at a price where competitors offer QHD+, and poor minimum brightness.
iPhone 16 Pro
The 6.3-inch Super Retina XDR OLED display offers incredible brightness (up to 2000 nits outdoor), ProMotion 120Hz refresh rate, and excellent color accuracy. It remains one of the best smartphone displays available.
ASUS Zenfone 12 Ultra
Snapdragon 8 Elite delivers class-leading performance — described as "the fastest phone I used in 2025" by Android Central. The clean, near-stock Android 15 experience with no bloatware makes it one of the most fluid Android phones available. On-device Meta Llama 3 AI processing is private but slow.
iPhone 16 Pro
The A18 Pro chip delivers top-tier performance with improved GPU and Neural Engine. Real-world performance is snappy, and gaming performance rivals dedicated handhelds.
ASUS Zenfone 12 Ultra
The standout is the 6-axis Hybrid Gimbal Stabilizer 4.0 which delivers uniquely impressive video stabilization — a 66% improvement over the predecessor. The 50MP main camera is solid in good light, but HDR processing produces visible ghosting artifacts, dynamic range suffers with crushed shadows and clipped highlights, and the overall camera system doesn't compete at this price tier.
iPhone 16 Pro
The camera system is the star of the show with a 48MP Fusion main sensor, 48MP ultrawide, and 12MP 5x telephoto. Video capabilities are exceptional with 4K120 Dolby Vision support.
ASUS Zenfone 12 Ultra
The 5,500mAh dual-cell battery delivers excellent all-day endurance that approaches two days for lighter users. 65W wired charging goes from 0-77% in 30 minutes, and Qi 1.3 wireless charging is included. Battery specs are unchanged from the Zenfone 11 Ultra.
iPhone 16 Pro
Battery life sees meaningful improvement thanks to A18 Pro efficiency gains. Most reviewers report getting through a full day with moderate to heavy use.