
ASUS
Good

Apple
Excellent
ASUS Zenfone 12 Ultra
Sleek matte glass back with ultra-narrow bezels and IP68 water resistance. The rare 3.5mm headphone jack is a welcome differentiator. However, the design is nearly identical to the Zenfone 11 Ultra, and the large 6.78-inch form factor disappointed fans of ASUS's formerly compact Zenfone line.
iPhone 17 Pro
Shares the Pro Max aluminum unibody and camera plateau design in a more compact 6.3-inch form factor, making it the best small flagship available.
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ASUS Zenfone 12 Ultra
The 6.78-inch Samsung E6 AMOLED panel delivers 2,500 nits peak brightness with LTPO adaptive 1-120Hz (144Hz for gaming). Vivid colors and excellent outdoor readability are let down by FHD+ resolution at a price where competitors offer QHD+, and poor minimum brightness.
iPhone 17 Pro
The 6.3-inch Super Retina XDR display matches the Pro Max with 3,000-nit peak brightness and ProMotion 120Hz in a more compact package.
ASUS Zenfone 12 Ultra
Snapdragon 8 Elite delivers class-leading performance — described as "the fastest phone I used in 2025" by Android Central. The clean, near-stock Android 15 experience with no bloatware makes it one of the most fluid Android phones available. On-device Meta Llama 3 AI processing is private but slow.
iPhone 17 Pro
A19 Pro chip with vapor chamber cooling delivers identical benchmark scores and sustained performance as the Pro Max.
ASUS Zenfone 12 Ultra
The standout is the 6-axis Hybrid Gimbal Stabilizer 4.0 which delivers uniquely impressive video stabilization — a 66% improvement over the predecessor. The 50MP main camera is solid in good light, but HDR processing produces visible ghosting artifacts, dynamic range suffers with crushed shadows and clipped highlights, and the overall camera system doesn't compete at this price tier.
iPhone 17 Pro
Identical triple 48MP camera system to the Pro Max — no feature or quality cuts in the smaller phone, which is a first for the Pro line.