
ASUS
Good

Poco
Great
ASUS Zenfone 12 Ultra
Sleek matte glass back with ultra-narrow bezels and IP68 water resistance. The rare 3.5mm headphone jack is a welcome differentiator. However, the design is nearly identical to the Zenfone 11 Ultra, and the large 6.78-inch form factor disappointed fans of ASUS's formerly compact Zenfone line.
Poco F7 Ultra
A meaningful step up from previous Poco F-series phones with a premium glass-sandwich design, aluminum frame, and IP68 water resistance (immersible up to 2.5m for 30 minutes). At 212g it feels substantial without being heavy. The design is competent but not distinctive — it lacks the visual identity of competitors like the OnePlus 13R.
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ASUS Zenfone 12 Ultra
The 6.78-inch Samsung E6 AMOLED panel delivers 2,500 nits peak brightness with LTPO adaptive 1-120Hz (144Hz for gaming). Vivid colors and excellent outdoor readability are let down by FHD+ resolution at a price where competitors offer QHD+, and poor minimum brightness.
Poco F7 Ultra
The 6.67-inch QHD+ OLED is one of the brightest panels on the market at 3,200 nits peak, with sharp 1440x3200 resolution and 120Hz refresh rate. GSMArena noted it was the third-brightest phone they had tested at the time. The lack of LTPO technology is the main shortcoming at this tier.
ASUS Zenfone 12 Ultra
Snapdragon 8 Elite delivers class-leading performance — described as "the fastest phone I used in 2025" by Android Central. The clean, near-stock Android 15 experience with no bloatware makes it one of the most fluid Android phones available. On-device Meta Llama 3 AI processing is private but slow.
Poco F7 Ultra
The Snapdragon 8 Elite with VisionBoost D7 GPU delivers raw benchmark scores that exceed even the Xiaomi 15 Ultra in some tests, with an AnTuTu score around 2.63 million. Lightning-fast OS navigation and multitasking. However, thermal management is aggressive — the aluminum frame reaches 45°C+ during extended gaming.
ASUS Zenfone 12 Ultra
The standout is the 6-axis Hybrid Gimbal Stabilizer 4.0 which delivers uniquely impressive video stabilization — a 66% improvement over the predecessor. The 50MP main camera is solid in good light, but HDR processing produces visible ghosting artifacts, dynamic range suffers with crushed shadows and clipped highlights, and the overall camera system doesn't compete at this price tier.
Poco F7 Ultra
The first Poco phone with a telephoto camera (50MP, 2.5x optical zoom) is a landmark addition. The 50MP main sensor delivers nicely detailed images with excellent dynamic range, and Creative Bloq called it potentially "the best value camera phone of 2025." However, the 32MP ultrawide delivers muddy results, the selfie camera lacks autofocus, and video recording options are limited.
ASUS Zenfone 12 Ultra
The 5,500mAh dual-cell battery delivers excellent all-day endurance that approaches two days for lighter users. 65W wired charging goes from 0-77% in 30 minutes, and Qi 1.3 wireless charging is included. Battery specs are unchanged from the Zenfone 11 Ultra.
Poco F7 Ultra
The 5,300mAh battery provides reliable all-day endurance with 7-8 hours screen-on time. The standout is 120W wired charging that fills the battery from flat in approximately 30 minutes, plus 50W wireless charging support. Mark Ellis Reviews called the battery life "staggeringly good" and "insane."
ASUS Zenfone 12 Ultra
The cleanest Android experience available on a non-Pixel phone, with near-stock Android 15 and zero bloatware. On-device AI via Meta Llama 3 is a privacy-forward approach. But ASUS's devastating update policy — only 2 Android updates and 5 years of security patches — is the phone's single biggest failure at EUR 1,099.
Poco F7 Ultra
Launched with HyperOS 2.0 on Android 15, with HyperOS 3 (Android 16) already rolling out. Performance optimization for the Snapdragon 8 Elite is solid. However, HyperOS ships with embedded ads in system apps, ~40 unnecessary bloatware apps in the global version, and debloating via ADB is strongly recommended.