
ASUS
Good

Poco
Good
ASUS Zenfone 12 Ultra
Sleek matte glass back with ultra-narrow bezels and IP68 water resistance. The rare 3.5mm headphone jack is a welcome differentiator. However, the design is nearly identical to the Zenfone 11 Ultra, and the large 6.78-inch form factor disappointed fans of ASUS's formerly compact Zenfone line.
Poco X7 Pro
The first Poco phone with IP68 water resistance, featuring a flat frame design and Gorilla Glass 7i protection. The Yellow Signature Edition with eco-leather back stands out as premium-feeling, though standard models use plain plastic. At 195g and 8.3mm thick, it balances the large battery well.
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ASUS Zenfone 12 Ultra
The 6.78-inch Samsung E6 AMOLED panel delivers 2,500 nits peak brightness with LTPO adaptive 1-120Hz (144Hz for gaming). Vivid colors and excellent outdoor readability are let down by FHD+ resolution at a price where competitors offer QHD+, and poor minimum brightness.
Poco X7 Pro
The 6.67-inch AMOLED display punches well above its price class with 1220x2712 resolution, 120Hz refresh, 12-bit color depth, and an astounding 3,200 nits peak brightness. Dolby Vision and HDR10+ support make it excellent for media consumption.
ASUS Zenfone 12 Ultra
Snapdragon 8 Elite delivers class-leading performance — described as "the fastest phone I used in 2025" by Android Central. The clean, near-stock Android 15 experience with no bloatware makes it one of the most fluid Android phones available. On-device Meta Llama 3 AI processing is private but slow.
Poco X7 Pro
The Dimensity 8400-Ultra is the fastest mid-range chipset of 2025, rivaling the Snapdragon 8s Gen 3. Gaming performance is exceptional — PUBG runs at 118fps with 100% smoothness, and LiquidCool 4.0 vapor chamber cooling helps sustain performance during extended sessions.
ASUS Zenfone 12 Ultra
The standout is the 6-axis Hybrid Gimbal Stabilizer 4.0 which delivers uniquely impressive video stabilization — a 66% improvement over the predecessor. The 50MP main camera is solid in good light, but HDR processing produces visible ghosting artifacts, dynamic range suffers with crushed shadows and clipped highlights, and the overall camera system doesn't compete at this price tier.
Poco X7 Pro
The 50MP main camera with Sony IMX882 delivers good daylight photos with faithful colors and wide dynamic range. The 2x in-sensor zoom works well. However, the 8MP ultrawide is significantly weaker with muddy results, and the 20MP selfie camera is particularly poor — effectively upscaled from 5MP.
ASUS Zenfone 12 Ultra
The 5,500mAh dual-cell battery delivers excellent all-day endurance that approaches two days for lighter users. 65W wired charging goes from 0-77% in 30 minutes, and Qi 1.3 wireless charging is included. Battery specs are unchanged from the Zenfone 11 Ultra.
Poco X7 Pro
The 6,000mAh battery provides excellent all-day endurance with 6-9 hours of real-world screen-on time. 90W HyperCharge does 0-100% in about 46 minutes. Expert Reviews measured 21 hours 43 minutes in their looping video test. The charger is included in the box in some markets.
ASUS Zenfone 12 Ultra
The cleanest Android experience available on a non-Pixel phone, with near-stock Android 15 and zero bloatware. On-device AI via Meta Llama 3 is a privacy-forward approach. But ASUS's devastating update policy — only 2 Android updates and 5 years of security patches — is the phone's single biggest failure at EUR 1,099.
Poco X7 Pro
HyperOS 2.0 on Android 15 with 3 OS updates and 4 years of security patches (through 2029). The UI is smooth with nice animations once set up, but the out-of-box experience is marred by heavy bloatware (~8 preinstalled games, TikTok, ads in the lock screen) that requires significant cleanup.