
ASUS
Good

Samsung
Great
ASUS Zenfone 12 Ultra
Sleek matte glass back with ultra-narrow bezels and IP68 water resistance. The rare 3.5mm headphone jack is a welcome differentiator. However, the design is nearly identical to the Zenfone 11 Ultra, and the large 6.78-inch form factor disappointed fans of ASUS's formerly compact Zenfone line.
Samsung Galaxy S25+
The S25+ features a sleek, refined design with flat edges and Gorilla Glass Victus 2 on both sides. While not dramatically different from the S24+, it's slightly thinner and lighter, earning praise for its premium feel.
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ASUS Zenfone 12 Ultra
The 6.78-inch Samsung E6 AMOLED panel delivers 2,500 nits peak brightness with LTPO adaptive 1-120Hz (144Hz for gaming). Vivid colors and excellent outdoor readability are let down by FHD+ resolution at a price where competitors offer QHD+, and poor minimum brightness.
Samsung Galaxy S25+
The 6.7-inch Dynamic AMOLED 2X display is universally praised as one of the best in the industry, with QHD+ resolution, 120Hz refresh rate, and exceptional brightness for outdoor visibility.
ASUS Zenfone 12 Ultra
The 5,500mAh dual-cell battery delivers excellent all-day endurance that approaches two days for lighter users. 65W wired charging goes from 0-77% in 30 minutes, and Qi 1.3 wireless charging is included. Battery specs are unchanged from the Zenfone 11 Ultra.
Samsung Galaxy S25+
The 4,900mAh battery comfortably lasts a full day for most users, with the Snapdragon 8 Elite's efficiency helping extend endurance. Charging speeds remain adequate but not class-leading.