ASUS Zenfone 12 Ultra vs Samsung Galaxy S25 Ultra

ASUS Zenfone 12 Ultra

The 6.78-inch Samsung E6 AMOLED panel delivers 2,500 nits peak brightness with LTPO adaptive 1-120Hz (144Hz for gaming). Vivid colors and excellent outdoor readability are let down by FHD+ resolution at a price where competitors offer QHD+, and poor minimum brightness.

• 2,500 nits peak brightness with LTPO 1-120Hz and 144Hz gaming mode — vivid and responsive
• Same display panel as the Zenfone 11 Ultra — no improvement whatsoever year-over-year
• Only FHD+ resolution at EUR 1,099 — competitors offer QHD+ at this price tier

Samsung Galaxy S25 Ultra

Virtually every reviewer calls the S25 Ultra display the best on a smartphone, thanks to the Gorilla Armor 2 anti-reflective coating that practically eliminates glare in sunlight, the 2,600-nit peak brightness, and the sharp 1440p LTPO panel. A few reviewers note PWM dimming only reaches 480 Hz and peak auto-brightness doesn't always sustain.

• The anti-reflective coating makes it one of the easiest phones to use in direct sunlight and held up well to scratches over a week of abuse.
• The Gorilla Armor 2 panel strikes an almost perfect balance between glossy and matte, with 2,600-nit peak brightness that dazzles in any environment.
• The S25 Ultra's anti-reflective screen eclipses every other smartphone right now, especially under harsh sunlight.
• After six months of use it is simply put: the best display I've ever seen on mobile — the bezels, brightness and colors are unbeatable.
• The low-glare, bright LTPO display is a strength, but PWM dimming is only at 480 Hz which can bother sensitive eyes.
• The display still only hits around 850 nits with the manual brightness toggle, so you rarely see the full peak brightness outside of HDR.
• Even without a huge display upgrade, this is still absolutely one of the best displays — super crisp, very bright, high-refresh-rate LTPO.
• Slimmer bezels grow the screen to 6.9 inches without making the body larger, and the Gorilla Armor 2 glass looks great.
• r/Android commenters who upgraded from the S23 Ultra call out the titanium body and the non-reflective screen as the two features they actually notice day-to-day.

ASUS Zenfone 12 Ultra

Snapdragon 8 Elite delivers class-leading performance — described as "the fastest phone I used in 2025" by Android Central. The clean, near-stock Android 15 experience with no bloatware makes it one of the most fluid Android phones available. On-device Meta Llama 3 AI processing is private but slow.

• "The fastest phone I used in 2025" — Snapdragon 8 Elite with the best-tuned software on Android
• Clean near-stock Android 15 with zero bloatware — extremely fluid and well-optimized
• On-device Meta Llama 3 AI is privacy-friendly but slow — often faster to just do the task manually
• Aggressive thermal throttling under sustained loads — GPU benchmark scores lower than expected

Samsung Galaxy S25 Ultra

The Snapdragon 8 Elite for Galaxy delivers a meaningful generational jump in both CPU and GPU, rivaling Apple's A18 Pro and outscoring the iPhone 16 Pro Max in multi-core. The 40 percent larger vapor chamber keeps the phone cool even under sustained gaming loads. The r/apple thread citing a 36% GPU lead over the iPhone 16 Pro Max generated heated discussion, with most commenters conceding the Snapdragon chip is genuinely fast even if they still wouldn't switch.

• The phone benchmarks crazy high, rivaling Apple's A18 Pro — a little lower in single core but higher in multi-core.
• Samsung's 40 percent larger vapor chamber keeps the phone from warming up in normal use and benchmarks are up 30-40 percent depending on the task.
• Playing Genshin Impact at max settings for nearly an hour produced no stutters and no hot spots — a noticeable improvement over the S24 series.
• Multi-core Geekbench hits 9,793 versus the iPhone 16 Pro Max at 8,772 — the S25 Ultra pulls ahead thanks to extra cores and 12GB of RAM.
• The Snapdragon 8 Elite is the most welcome generational upgrade this year, with a boosted 'for Galaxy' variant delivering more CPU headroom than the standard chip.
• Under heavy loads the S25 Ultra becomes a bit power-hungry, which can cause faster-than-expected battery drain when multitasking or running demanding apps.
• Everyday tasks run smoothly and there was no meaningful performance difference versus the OnePlus 13 running the same chip.
• Apple users on r/apple concede Apple has fallen behind on GPU performance, saying 'competition is good' after the S25 Ultra posted a roughly 36% GPU lead in benchmarks.

ASUS Zenfone 12 Ultra

The standout is the 6-axis Hybrid Gimbal Stabilizer 4.0 which delivers uniquely impressive video stabilization — a 66% improvement over the predecessor. The 50MP main camera is solid in good light, but HDR processing produces visible ghosting artifacts, dynamic range suffers with crushed shadows and clipped highlights, and the overall camera system doesn't compete at this price tier.

• 6-axis Hybrid Gimbal Stabilizer is uniquely excellent for video — best-in-class stabilization
• HDR processing leaves visible ghosting artifacts in photos — a shocking flaw for a 2025 flagship
• Dynamic range issues: shadows frequently crushed, highlights clipped, colors washed out and cold
• "Better than midrange but not flagship level" — not competitive with Galaxy S25 Ultra or Pixel 9 Pro

Samsung Galaxy S25 Ultra

The only new hardware is a 50MP ultrawide with an f/1.9 aperture and autofocus — the 200MP main, 10MP 3x and 50MP 5x telephoto lenses all carry over from the S24 Ultra. Reviewers agree the ultrawide is a genuine improvement and low-light video processing is noticeably cleaner, but colors still skew saturated and shutter lag persists — a complaint echoed on Reddit by would-be switchers. Samsung's imaging is now slightly behind the Vivo X200 Pro and Xiaomi 15 Ultra but remains top-tier.

• The new 50MP ultrawide delivers more fine detail than the S24 Ultra's sensor, and the wider f/1.9 aperture helps keep noise low.
• Some low-light ultrawide shots are sharper than both the Google Pixel 9 Pro and iPhone 16 Pro Max, but the rest of the cameras feel static.
• Samsung's penchant for slightly overboard sharpening is still visible, though the new ultrawide beats what the Pixel 9 Pro can do.
• Photos straight from the camera are a little too natural-looking, and most shots need editing to look their best.
• The 3x optical zoom uses a small, outdated sensor and is now a weak point of the camera setup.
• All cameras stay the same as on the S24 Ultra except the ultrawide, and Samsung is relying on the new ISP to improve quality.
• The S25 Ultra takes better zoom and ultrawide photos than last year with cleaner skin tones, and shutter lag is finally put to bed.
• Samsung has aimed for consistency, and after six months the stills are vibrant yet muted — pictures up to 15x zoom remain tack-sharp.
• The shutter activation is slow and not as instant as competing phones — a persistent Galaxy flaw Samsung should address.